Just wondering if anyone out there actually got the $100 gift card that T-Mobile said they would be sending out to people that “have experienced a significant and permanent loss of personal content”. If you lost your data and got a $100 gift card, let us know in the comments!

Here’s what T-Mobile is saying:

T-Mobile will begin rolling out Mobile Backup for Sidekick LX 2009 customers via an Over The Air (OTA) process. All Sidekick LX 2009 customers should receive the OTA in the next few weeks.

What is Mobile Back up?
Mobile Backup is a free service via My T-Mobile that allows you to avoid manually re-entering contacts into a device in the event you need to replace it or in the event it’s lost or stolen.

How will I know I have it?
T-Mobile will send an Over The Air (OTA) update in phases over the next several weeks. You will receive a message that says “System Update Notice”. Once you receive the message, please accept it. Upon successful receipt of your OTA, you will receive a T-Mail confirming that you have Mobile Backup.
Another way to verify receipt of the OTA is to navigate to your device’s Address Book and select Menu. Under the drop down you will see Mobile Backup.

What if I don’t have it right now?
Don’t worry. T-Mobile is rolling this update to our customers in phases. All LX 09 customers should have it by Dec 10, 2009.

So am I at risk of losing my data again until I have the update?
Microsoft/Danger has taken steps to help ensure all data is readily available. This is an additional enhancement to backup your contact data should you change your device in the future.

For more info on Mobile backup check out http://support.t-mobile.com/doc/tm23951.xml

Also, we heard from T-Mobile directly and they were very happy I’m sure to be announcing that Sidekicks were no longer “Temporarily Out Of Stock” and were up for sale on T-Mobile.com again! You can snag a Sidekick LX 2009 for $149.99 or a Sidekick 2008 for $49.99. And if that’s not cheap enough, you can even get an open box Sidekick 2008 for $34.99. (All with 2 year contracts of course)

Life as a Sidekick user is starting to return to normal as T-Mobile/Microsoft/Danger slowly announce each piece of data that is restorable as they make progress. We’ve gotten back Address Books, Calendars, To Do Lists, Notes, and most recently Photos. I know a lot of people are still waiting on Bookmarks and I imagine that will be next in line. However one of the hallmarks of the Sidekick is still missing and we haven’t heard any word on when it will return.

I’m of course talking about the Download Catalog, aka the first App Store. The Catalog has been down for over a month and this sucks both for Sidekick users as well as Sidekick Developers. I’m sure T-Mobile is feeling the hurt too as a large source of their income from Sidekick users comes from selling applications, ringtones and themes.

While there are no other ways to get applications (save having a developer key), it is possible to get ringtones and themes while the catalog is down from unofficial sites. Themes for most Sidekicks can be found at Sidekick Themes and if you have a Sidekick LX 2009 you can get free ringtones at Skringers.com.

UPDATE (2009-11-11): We’re hearing through the grapevine that the Download Catalog may be up by Saturday if things go well! Keep your fingers crossed.

Danger/Microsoft has added one more thing to the list of data you can restore. If you had photos that were saved on the Danger servers you can get them back now on my.t-mobile.com. Here’s how:

Although we cannot directly restore photos to your Sidekick through the sync process, if you wish to receive a copy of your photos by e-mail, please enter and confirm your e-mail address below. Your photos will be sent to you via e-mail, one photo per e-mail. Depending on how many photos you have, this process may take some time. Once all your photos have been sent, we’ll send a confirmation e-mail to your Tmail account.

Please note: Don’t send these to your Tmail address as you could exceed your Sidekick’s e-mail quota.

Updated: 11/05/2009 8:30 AM PDT
Sidekick Restoration and Software Update
T-Mobile is pleased to announce that Calendar, To Do Lists, and Notes are now available for restoration on My T-Mobile. Microsoft/Danger continue to work on settings and photo restoration. We hope to have these available for our customers very soon.

Like they said, just jump onto My.T-mobile.com and click Restore Your Info. You’ll select the Calendar, Notes, and To Do List items and then click sync. Automagically your data should then sync back to your Sidekick over the air. Let us know how it worked for you. Are you missing any data still or did they recover it all?

UPDATE: In case there’s any confusion, T-Mo put together a How-To.

UPDATE 4:30pm Pacific: Just got off the phone with T-Mobile, they’re acknowledging the outage and say that it is sporadic as far as what it is affecting. Texting, voice, and even internet was mentioned. She also mentioned that rumor had it that other carriers were experiencing similar problems right now but couldn’t name them. Their engineers are on it and it shouldn’t last long they say.

Dear T-Mobile/Danger:

My sentiments as a long-time subscriber:

T-Mobile:

I’ve had your services since your spokesperson was a parrot and your name was Omnipoint. I even sold them as an Authorized Dealer when the pager business died. It was 1998, and you only offered a handful of brick-sized phones (remember the Ericsson 388?), and your flagship handset had a 3-color screen and was made by Siemens. I remember using prepaid coupons to pay my postpaid bill – Genius! Your network was small, your plans were so-so, but digital was superior, and you were my first choice.

You became Voicestream, and had a fancy, stylized logo and Jamie-Lee Curtis was your spokesperson. She gave James Earl Jones a run for his money and you began to look like a major player. There were plenty of companies to choose from, but I stayed faithful. I used all the newest handsets and loved the ease of switching my SIM, allowing me to try all the newest phones. My Nokia 3300 fell 100 times but never failed me. I would just put the shell back together, and I had all the colors. I composed my own ringers painstakingly from the composer before it became a billion-dollar business. AT&T was still TDMA back then, and you were the only GSM player for a while (It still amazes me how you let Cingular/Big Blue leapfrog you with your own technology, but I digress).

You gobbled up smaller carriers left and right, and soon you got your new name. T-Mobile. Your coverage maps still looked like daddy-long-legs, but with each revision, the pink spiders gained weight. You were determined to provide call quality over tower quantity, knowing the latter would come soon enough. I always had enjoyable experiences as a customer and got my whole family under your wing.

Flash forward to 2002. I had a two-way pager from Skytel, and life was good. I could actually check email without a COMPUTER! My last regular handset was a Motorola V70, a slick-looking phone that rotated instead of flipping open. But I lusted for something that could do it all. I bought an unlocked Motorola Accompli 009 online to combine my 2-way pager with a phone, and also had a color screen. Mandatory headset required though, and Bluetooth didn’t exist yet. That didn’t last long. I looked at my sheet of upcoming phones and saw some chunky, grey, calculator-looking thing with a full keyboard. And the screen did some funky, flip move that snapped open like I always wished the V70 had done. Was this the device I had been looking for?

Danger:

Ahhh, what say I say to my dear old friend. I picked up your ugly duckling of a device and never looked back. I had never been brand-loyal with handset manufacturers, but boy, did that change. In my entire history as a wireless customer, no device has matched the ingenuity of something so useful as the Jump button. I’ve multi-tasked with ease, and frequented the hiptop.com (later, poweredbydanger.com) forums daily anticipating each OTA update. I remember when AIM smileys and copy/paste were added. I posted so often under the name JustifydHomicide that I was a “Power User”. Appletech, The Gryphon, mwsmith, JHC – These people were the gurus of my Sidekick experience. I got a developer’s key and loved testing applications, learning the Menu+Shift shortcuts like the back of my hand.

You were always so ahead of the curve, single-handedly creating the catalog model for which Apple smugly gets credit, and for which all the other OS companies are still clamoring. I felt that I was using the latest and greatest technology, for a while that is. I anticipated each new hardware launch and recall ordering the Sidekick 2 at midnight of the launch. I’ve done the same for each new device, and even sprung for the Mr. Cartoon and LRG LE’s. I remained positive after your acquisition by Microsoft, even after they unceremoniously fired half of your staff, anxiously hoping that someday I’d see the convergence of the Sidekick with another favorite, the Zune.

When the G1 came out, I resisted temptation and waited to upgrade to the LX09 even though 3G hadn’t launched in my area yet. I was grandfathered into your $20 data, and was willing to forgo the latest handset and stay loyal to you. For the first time, however, I was thoroughly unimpressed by your new outfit. Sure, your new dress was sexy and sleek, but the new integration of social networking apps lacked functionality and slowed my typically reliable OS to a crawl. I became plagued with frequent resets and freezing and now stay logged out of apps unless I need them, opting to use the browser for Twitter rather than the especially-limited catalog version. It soon became clear why this app and others were provided to the end user for free.

I began to fall out of love with you after gazing at superior products. I even flirted with a few, impressed by better features and ease of use. I developed an infatuation for Android like a middle middle-aged man staring at a young home-wrecker. The company whose ingenuity I had loved and been loyal to had changed like an estranged wife of 6 years. It felt like you lost your touch, and looking at your renders of the Project Pink phones had me drawing up my divorce papers.

Then, there was the straw that broke the camel’s back,

October 2nd, 2009:

You know the particulars, so I won’t cover old news. You know what you did. You cheated on me. I had a trust in you that I was sure you wouldn’t break. My secrets were safe with you throughout our relationship, and then you walked out on me in the form of a data outage. It had happened before, but never like this. I couldn’t reach you for over a week, and when I heard from you, I realized that it was worse than I thought. You didn’t just fail me, but you also destroyed everything we built together. Taking over 1000 contacts with you when you left was like emptying the joint account and taking the kids. You didn’t even leave the pictures as a memento. How cruel could you be?

Apparently you had a change of heart, restoring some of my contacts, although you haven’t yet made me whole. I’m still waiting for you to drop off the rest of my stuff – Do you think you can get the calendar, bookmarks, and photos back to me soon? I’m starting to think it’ll all work out in the end; I’m getting comfortable with the idea that we won’t be together much longer. I noticed you took yourself off the market on t-mobile.com, too. Decided not to play the field?

Android looks better every day, but I like my ladies with keyboards, and G1’s getting wrinkles every day. I check in on my new love interests N900 and Bold 2 daily, and can’t wait to choose my new wife. T-Mobile at least had enough Loyalty (Plan) to allow me to forgive them, but you I cannot. The credits and new handset they offered me make me feel a little better.

T-Mobile:

With your bold launch of Project Dark, this could not have come at a more inopportune time. I applaud your willingness to adopt a new model and buck the tradition that has plagued the wireless climate in the U.S. I will not be converting to one of these new plans, as my current plan suits me better. I do wonder two things about your no-contract Even More Plus plans:

Will handsets purchased at full retail come unlocked?

Will customer be allowed to provide their own unlocked handset and sign up for Even More Plus?

In closing, thank you T-Mobile for always having a “Think Customer First” attitude, a credo of another large and successful company. Your customer service is unparalleled, and your philosophy as a company influenced me to work for your corporation during my 9-year wireless career, before moving on to a different industry. In this situation, you didn’t hesitate to concede your faults for Microsoft/Danger’s shortcomings. Although you were only indirectly responsible, you realized that ultimately YOU collect my bill, and I respect that. I won’t disclose what concessions you’ve offered me to retain my business, but I do beleive that I will continue to a be satisfied customer some time in November. I hope Microsoft makes you whole for your loss of revenue due to this debacle.

Cellphone Chris

What started out as “the worst loss of consumer data” will probably now be called “Microsoft’s Worst PR Disaster”.

An update from Microsoft’s own Roz Ho was posted early this morning on the T-Mobile Sidekick forum. She says that they have recovered “most, if not all, customer data” and that it will all soon be restored according to plan. She also confirms that it was indeed a system failure that wiped out the database and back-ups.

So here’s hoping that the Sidekick Disaster will soon be over and everything will be back to normal. I’m still wondering confirmation of the technical details on how this all happened and why Microsoft was so quick to say that all the data was “almost certainly has been lost” early on. Oh and one last handy tip to Microsoft/Danger: Make an application so that Sidekick users can ACTUALLY backup their data themselves.

The full post from Microsoft:

Updated: 10/15/2009 1:00 AM PDT

Microsoft Confirms Data Recovery for Sidekick Users

Data Restoration to Begin as Soon as Possible for Affected Customers

Dear T-Mobile Sidekick customers,

On behalf of Microsoft, I want to apologize for the recent problems with the Sidekick service and give you an update on the steps we have taken to resolve these problems.

We are pleased to report that we have recovered most, if not all, customer data for those Sidekick customers whose data was affected by the recent outage. We plan to begin restoring users’ personal data as soon as possible, starting with personal contacts, after we have validated the data and our restoration plan. We will then continue to work around the clock to restore data to all affected users, including calendar, notes, tasks, photographs and high scores, as quickly as possible.

We now believe that data loss affected a minority of Sidekick users. If your Sidekick account was among those affected, please continue to log into these forums for the latest updates about when data restoration will begin, and any steps you may need to take. We will work with T-Mobile to post the next update on data restoration timing no later than Saturday.

We have determined that the outage was caused by a system failure that created data loss in the core database and the back-up. We rebuilt the system component by component, recovering data along the way. This careful process has taken a significant amount of time, but was necessary to preserve the integrity of the data.

We will continue working closely with T-Mobile to restore user data as quickly as possible. We are eager to deliver the level of reliable service that our incredibly loyal customers have become accustomed to, and we are taking immediate steps to help ensure this does not happen again. Specifically, we have made changes to improve the overall stability of the Sidekick Service and initiated a more resilient backup process to ensure that the integrity of our database backups is maintained.

Once again, we apologize for this situation and the inconvenience that it has created. Please know that we are working all-out to resolve this situation and restore the reliability of the service.

Sincerely,
Roz Ho
Corporate Vice President
Premium Mobile Experiences, Microsoft Corporation

We all knew it wouldn’t be long before lawsuits were filed over the Sidekick outage and data loss. As Microsoft/Danger still struggles to restore data and get things back up and stable, people are already filing lawsuits, “claiming negligence and false claims.”

A suit filed for a Bakersfield, CA man and “all others similarly situated” says that Danger failed to handle Sidekick user’s data and that they advertised in a misleading manner. He’s asking for monetary damages as well as the court to order Microsoft to fix the Sidekick service or offer a full refund. The attorney handling the case was quoted as saying: “We are hopeful that T-Mobile and the rest of the defendants will do the right thing, use this as an opportunity to redesign the system as a new standard for cloud computing storage, and provide full compensation for the data loss.”

Another class action law suit (PDF of filing) was filed for Maureen Thompson and again “all others similarly situated” against T-Mobile/Danger/Microsoft for the outage and loss of data. Same sort of thing.

And there’s yet another suit (PDF) filed by Oren Rosenthal against T-Mobile for the negligence, breach of contract, blah blah blah.

Should be interesting to see how these play out. If you hear of any others, let us know over on skfail.com’s Lawsuit forum.

image via kcoury