If anyone thought the Dwayne Wade Sidekick 3 might just be a rumor (not sure how), T-Mobile has confirmed officially the planned released of the D-Wade Limited Edition Sidekick 3. The T-Mobile Sidekick 3, D-Wade Edition, will be available February 21 for $399, or for $299 with a two-year contract, $100 more than the normal SK 3. T-Mobile is also launching one of their largest ad campaigns, with one of the largest “billboards” on the side of the Mandalay Bay Hotel (a 39 story hotel) in Las Vegas.


And of course the normal billboards are also starting to popup:

And if that wasn’t enough marketing for you, there’s also a Flash ad on sidekick.com that lets you rotate the device and see it from any angle.

thanks to xLotuSx over at the hiptop.com forums for the pictures!

Gizmodo has an exclusive interview with Dwayne Wade, asking him a couple of questions regarding the limited edition Sidekick 3 that’s coming out with his name on it. Apparently the guy is a heck of a ball player, but not so much of a tech guy. The best question?

Giz: Our readers need to know: are you a Mac or PC guy?
D.W.: Neither. I’m a Sony guy.

We got a link from Jahmar to the images above. Looks like screenshots of a PDF. We’d love to get our hands on the PDF for further investigation, but this looks legit. The details? A white and gold Dwayne Wade Sidekick 3 with a special “realistic basketball-textured backing for added comfort and grip”. The number 3 is also highlighted in gold since that’s D-Wade’s number. Thanks to Rap-Up.com for the additional photo below, showing off the textured back:

The text:
Designed by D-Wade
NBA All-Star Dwayne Wade is connected to the number three in a variety of ways: the number on his jersey, his mind-bending three-point plays, and his three spectacular years in the NBA, so far. Now with the Dwayne Wade Sidekick by T-Mobile, he takes on another kind of three — the T-Mobile Sidekick 3.
T-Mobile has teamed up with the 2006 NBA Finals MVP to create a unique limited edition version of the T-Mobile Sidekick 3. the Dwayne Wade Sidekick by T-Mobile connects the personal style and grace of the NBA’s fastest rising star to T-Mobile’s star communication device.

Designed to Amaze
Wade, an avid user of Sidekick since 2004, was integrally involved in the design process from start to finish, drawing on numerous realms of personal inspiration. The sleek device emulates a luxurious look and feel inspired by high-end automobiles. The crisp white colo of Miami’s South Beach is contrasted with tan accents and bronze number keys. Wade’s signature “3″ stands out as the only detail in gold, symbolizing the elegance of winning an NBA championship trophy — which Dwayne hopes to be the first of many. Last but not least, the Dwayne Wade Sidekick by T-Mobile debuts another exciting first — a realistic basketball textured backing for added comfort and grip.

original forum post