Tony Hawk Sidekick LX is official!

Tony Hawk Sidekick LX Front
Tony Hawk Sidekick LX Back
Tony Hawk Sidekick LX
The Tony Hawk Sidekick LX is official.
T-MOBILE USA ANNOUNCES PARTNERSHIP WITH WORLD-RENOWNED PROFESSIONAL SKATEBOARDER TONY HAWK

Collaboration Includes the New T-Mobile Sidekick LX Tony Hawk Edition

BELLEVUE, Wash. – June 5, 2008 – T-Mobile USA, Inc., has aligned with one of the world’s greatest action sports stars, Tony Hawk, for a multiplatform partnership that includes the creation of a limited edition T-Mobile® Sidekick LX™ device, presenting sponsorship support and programming for Tony Hawk’s Boom Boom HuckJam 2008 North American Tour, and events benefiting the Tony Hawk Foundation.

As one of the most renowned professional skateboarders in the world, and a respected ambassador of the ever-popular action-sports world, Tony Hawk has brought attention to the sport of skateboarding on a mass level, becoming a household name and role model for his fans, while maintaining an authentic edge among his core peers. Through close collaboration with Tony Hawk, T-Mobile is providing Sidekick enthusiasts with a limited-edition version of the popular T-Mobile Sidekick LX this summer.

Tony puts his personal design on the iconic device by giving it a true skateboard look. The bottom cover of the device is outfitted to resemble and feel just like the top of a skateboard, including a texture like grip-tape and eight simulated screws. The limited-edition Sidekick also features a slate-grey shell, accented with blue and white designs, and Tony’s well-known hawk graphic. A customized Tony Hawk theme will be included on the device featuring an exclusive video of Tony performing tricks, a Tony-inspired background, and skate-themed swivel screen open and close sounds.

In addition, the T-Mobile Sidekick LX Tony Hawk Edition will be the first Sidekick to ship with video record, play and share. It also includes other enhancements such as a more personalized Web browsing experience, stereo Bluetooth support, easier downloads and more options for theme and background personalization.

“I’ve been a loyal Sidekick user since the first model that launched back in 2002; I use my Sidekick for everything from staying connected to friends to keeping my hectic schedule on track,” said Tony Hawk. “I’m excited to be collaborating with T-Mobile to create a brand new, custom Sidekick LX that will represent action sports, as well as my own style.”

“Tony Hawk is a global sports icon revered and respected by people of all ages,” said Mike Belcher, Director of Integrated Marketing for T-Mobile USA. “His ability to keep connected to his friends, family and others while maintaining a busy, fast-paced lifestyle is what the Sidekick brand is all about.”

To support the availability of the T-Mobile Sidekick LX Tony Hawk Edition, T-Mobile will launch a national consumer promotion and also implement programming for the Tony Hawk Foundation and the annual Tony Hawk’s Boom Boom HuckJam action-sports tour. For the national promotion, beginning this summer, T-Mobile Sidekick will offer consumers and Sidekick fans alike a chance to win the ultimate prize package that will include a trip to Los Angeles and an opportunity to meet Tony in person, including a VIP pass to attend his annual charity event, Stand Up For Skateparks, in Beverly Hills, Calif., benefiting the Tony Hawk Foundation. More information on the promotion, including full contest entry rules and restrictions, can be found at www.sidekick.com later this summer.

Tony Hawk created the Tony Hawk Foundation in 2002 to help promote and finance public skateparks in low-income areas. The Foundation will launch its signature Stand Up for Skateparks benefit in East Hampton, N.Y., later this year to benefit the cause, raise funds for the development of future skateparks, as well as to launch the new T-Mobile Sidekick LX Tony Hawk Edition. T-Mobile will also be a Premier sponsor of the Foundation’s Stand Up For Skateparks annual benefit in Beverly Hills, Calif. In addition, T-Mobile Sidekick is the presenting sponsor for Tony Hawk’s Boom Boom HuckJam 2008 North American Tour, a multicity tour beginning this summer featuring the world’s best skateboarders, BMX bikers and freestyle motocross riders performing exciting routines on a million-dollar ramp system over live music. Since its inception in 2003, the hugely successful HuckJam tour has sold out venues across the country every year. In select markets of the Boom Boom HuckJam Tour, T-Mobile Sidekick will work with local radio stations for additional ticket giveaways and provide another opportunity for Tony Hawk fans to meet their icon.

This summer, all Sidekick LX customers will receive an over-the-air update that includes the new functionality that is integrated in the T-Mobile Sidekick LX Tony Hawk Edition, such as video recording and playback ability, an alarm clock, stereo Bluetooth support, and Bluetooth file transfer support. The limited-edition Sidekick also features all of the great functionality that Sidekick LX customers have grown accustomed to, such as seamless Web browsing; a dynamic MySpace experience, available for download; instant messaging; e-mail; and a best-in-class keyboard.

Key features of the T-Mobile Sidekick LX Tony Hawk Edition include:

* Iconic swivel screen and full-QWERTY keyboard (manufactured by Sharp)
* WQVGA screen with high-definition LCD technology
* Stereo Bluetooth support
* Web browser and JavaScript support
* Personalized Web surfing: full-page layout similar to a PC or standard Sidekick screen-size layout to scroll and read a page; use Mini Page to zoom out on an overview of an entire Web page; save images from Web pages to the microSD card
* Record, play and share videos: record videos using the camera; receive video attachments from e-mail, picture messaging, or sideload videos to the microSD card; play video using the built-in media player; share videos via e-mail, Bluetooth support or picture messaging
* Easy downloads: install and use downloads without the need to restart the device; set a theme as the device’s default instantly
* Built-in music player that supports MP3 and AAC
* Mood lights: customizable light settings for various communication alerts including SMS, MMS, IM, phone, e-mail, Web browsing and organizer reminders
* Customized MySpace Mobile application available for purchase through the Download Catalog

Current Sidekick customers will have a chance to be the first to upgrade to the T-Mobile Sidekick LX Tony Hawk Edition in July through www.t-mobile.com or by calling 1-800-T-MOBILE. It will be available nationwide soon thereafter at select T-Mobile retail stores and dealers. All customers will be able to pre-register on www.sidekick.com and will receive a notification to alert them when it is available. Please visit www.sidekick.com for T-Mobile Sidekick news and updates.

13 Responses to “Tony Hawk Sidekick LX is official!”

  1. Bearmon Says:

    No thanks. I am not into purchase things with celebrity on it. They are just regular people like us. They dont care about us but our money spending so no thanks.

  2. Bones15 Says:

    I only have one question. And I hope you guys answer it.
    What does he mean by enhanced browsing capabilities? Does he mean tabbed browsing, or just faster???

    But yeah, can’t wait for the OTA!!!

  3. traicerx Says:

    * Personalized Web surfing: full-page layout similar to a PC or standard Sidekick screen-size layout to scroll and read a page; use Mini Page to zoom out on an overview of an entire Web page; save images from Web pages to the microSD card

    i really want to get excited about that, but i dont want to set me self up for dissapointment

  4. Bones15 Says:

    traicerx on June 5, 2008 at 5:54 pm said:

    * Personalized Web surfing: full-page layout similar to a PC or standard Sidekick screen-size layout to scroll and read a page; use Mini Page to zoom out on an overview of an entire Web page; save images from Web pages to the microSD card

    i really want to get excited about that, but i dont want to set me self up for dissapointment

    Yeah I have an idea of what that might mean. But I don’t want to be dissapointed if it isn’t what I think it is also. Can someone who knows say exactly what that means pls.

  5. traicerx Says:

    also are they adding a save img selected option or is it the same taking a screenshot?

  6. lala Says:

    What i want to know is the key features gonna be in the ota for current sk lx users if so then im not really worried by it then as long as the ota gives us the same features then its all good and hahah they finally gonna give us an alarm clock

  7. MikeyLikesIt Says:

    so this is one of the 2 side kicks coming out in july? and the other one is the gekko one right? hmm i dont like the tony hawk one and the gekko one is gonna be geen maybe hu? if so, that sucks cuz i dont think eather of them look good!

  8. jenny Says:

    I have the sidekick lx and it is ??.
    Nothing different from all the other lx’s except the video option

  9. Donna Says:

    the sidekick tony hawk is great ive been collecting cellphones since 2000 and ive got all the sidekick and its great its improving..love it!!

  10. Avia Says:

    Well all I have to say is I totally want it but it would take forever for me to save that money. =[

  11. carie Says:

    how much does it cost?=s

  12. Anonymous Says:

    i luv the new side kick lx from tony hawk, how awsome is he!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  13. y0y0 Says:

    y0 i lov3 this phone its mine 2 i own diz fone



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