Why does T-Mobile like the idea of the Sidekick iD?

Greg Andrews, the director of marketing at T-Mobile has a few press blurbs via video snippets on why the Sidekick iD is going to be a great device. Apparently it’s all about individuality and customization. Personally, we’re still curious to see if there will be any way to load themes without an SD card or if you’ll be limited to the catalog.

The iD stands for individuality:
The Youth Market:
Sidekick iD Customization:
Sidekick iD Release Date:

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