We’re not sure what all this Hiptunes talk is. In the past, TMobile has tried to distance themselves from Danger in their marketing. TMobile is the only one that calls it a Sidekick, instead of a Hiptop. Why TMobile would switch to using the “Hip” name in their marketing, we’re not sure. And that ad that leaked out is terrible, at least from a marketing standpoint. Why is TMobile the biggest thing on the page? Why not a huge Hiptunes logo and then a typical “only available from TMobile” ? Why would TMobile all of a sudden start using the Danger Hiptop font when they’ve worked so hard to brand the Sidekick? Why is Beyonce’s name bolded and not some eye-catching “play mp3s on your sidekick!” Why isn’t there even a picture of the Sidekick on there? And this ad is definitely aimed at the female market with the butterflies and Beyonce. And what is the text on the image? So we’re calling either photoshop, or fire the guy that thought this was a good ad.
UPDATE: Thanks to Twex on the hiptop.com forums we have a link to the source image used to photoshop that Hiptunes ad. It was also pointed out that there was an SK3 badly photoshopped into her hand that we didn’t even notice. Come on now people, everytime you see a picture of a picture, chances are that it’s fake. Why not just post the original picture?
On a related note, we’re pretty sure that Hiptunes is not the name of the MP3 player on the Hiptop 3. Here’s a hint as to the real name (we’re working on getting proof to you now):