
When
Microsoft bought Danger, the speculation of the future of the company and the Sidekick began. It seems like over the last couple of months we’ve started to see some of the direction things may go in. We do know that a lot of the old Sidekick crew
has left Microsoft, but we also know that Microsoft was hiring to replace those positions, but nobody really knew for what purpose. Would there be a new Sidekick? A completely different device? Would the technology get rolled into something else? Well, we’ve got some more clues.
According to ZDNet, Microsoft has selected an ad agency for their codenamed project known as “Pink“. From the ZDNet article:
Pink — last I heard — is the codename for a Microsoft-branded phone and set of accompanying premium consumer services being developed largely by the Danger team that Microsoft acquired last year. Pink will build on top of the core Windows Mobile 7 platform, my sources have said, but will look different from other third-party Windows Mobile 7 phones.
They also say:
Microsoft has been keeping close to the vest details about Pink. I’ve heard from my tipsters that there will be one Pink phone manufacturer. Some are saying it’s Motorola or possibly Sharp, both of which have manufactured Danger-based phones. Pink’s “user experience”/user interface, which is codenamed “Purple,” is meant to appeal to an audience not so different from the traditional Sidekick audience.
We can’t imagine how the Windows Mobile will appeal to the “traditional Sidekick audience” but we’re hoping Microsoft does pull it off. What do you think? Would you use a Windows Mobile device if it was similar enough to the Sidekick we know and love?