Archive for September, 2007

Videos on the Sidekick LX and Sidekick Slide

Friday, September 28th, 2007

Want to see what the Sidekick LX and Sidekick Slide look like in action? There are a couple of videos on YouTube (including one from a well-known forum admin). Check them out below:

Thanks to nic kl for the find

Official Sidekick LX

Wednesday, September 26th, 2007

Sidekick LX Midnight Blue

Yes, the Sidekick LX has been confirmed by T-Mobile officially as well. Those of you that have been reading for the past few months won’t have any surprises.

Price: $299 with 2 year contract
Screen: 400×240 (high res 3″ screen)
Dimensions: 5.1in x 2.36in x 0.86in
Weight: 5.7 ounces
Battery: 6.8hrs talk time, 4 days standby
Memory: MicroSD slot
OS: DangerOS v4.4
Messaging: MySpace, AIM, MSN, Yahoo,email (4 accounts), SMS/MMS support. (finally MMS!)
Camera: 1.3mp
Video: No video on release, but we hear rumors that it will support it.
Colors: Midnight Blue and Espresso Brown
Mood lighting LEDs around the device that will flash with alerts
And all the other stuff you’ve come to know and love on your Sidekick 3, just in a new package.

The Sidekick LX will be available on October 17th for current customers in an upgrade procedure similar to the one for the Sidekick 3. Everyone else will have to wait till October 24th to get theirs.

Well now that both devices are official, which one are you getting and why? Tell us in the forum poll!

Sidekick LX Midnight BlueSidekick LX Midnight BlueSidekick LX Espresso BrownSidekick LX Espresso BrownSidekick LX Espresso Brown

Official Sidekick Slide pics

Wednesday, September 26th, 2007

T-Mobile has gone all official with the Sidekick Slide (aka the Zante) finally. The price? A reasonable $199 with a 2 year contract. Official specs are no big surprise either:

Screen: 320×240
Dimensions: 4.6in x 2.6in x 0.6in
Weight: 5.3 ounces
Memory: MicroSD slot
OS: DangerOS v4.0
Messaging: MySpace, AIM, MSN, Yahoo,email (4 accounts), SMS/MMS support. (finally MMS!)
Camera: 1.3mp
Video: No video on release, but we hear rumors that it will support it.
And all the other stuff you’ve come to know and love on your Sidekick 3, just in a new package made by Motorola.
Release date is scheduled for November 7th

Who’s getting one?

Sidekick SlideSidekick SlideSidekick SlideSidekick Slide
…and why won’t Sacha pick up her phone?!

Sidekick LX: Blue or Brown?

Tuesday, September 25th, 2007

Sidekick LX BrownSidekick LX BlueSidekick LX Street Date
Confirmed by T-Mobile’s Best Buy’s computers and a rebellious employee, the guys at Danger/T-Mobile are apparently taking after Microsoft and are offering the Sidekick LX in colors that remind us of the Zune. Yes, the Sidekick LX will be available not only in the blue/black color that we’ve already seen, but will also come in brown. (No word on a white one yet) As far as what shade of brown, we haven’t heard yet. A T-Mobile rep contacted us and let us know it is listed as Espresso Brown. Wouldn’t this color have been more appropriate for the SKiD guys?

One surprising thing to note from the pictures is that T-Mobile’s system says there’s a street date of 10-21-2007. One can guess that this means that T-Mobile stores will have the device on the 21st. So bribery and sweet-talking an employee just might get you a sneak peak.

Oh, and one more thing. There will be LEDs around the body of the device that flash with alerts.

pics via

More Sidekick LX Information

Tuesday, September 25th, 2007

An official word has been sent from T-Mobile out to the retail stores. The email is below. In short, the Sidekick LX gets officially announced tomorrow, you don’t need to be a T-Mobile customer to get a Sidekick LX Reservation card, 5 stores will have in-store upgrades on October 17th.

Date: Tue, 25 Sep 2007 11:23:05 -0700
12920 SE 38th St.
Bellevue, WA 98006

Dear Store Managers,

In a couple of days your store will receive Sidekick LX Reservation Cards. The cards are part of a national promotion that begins on
Wednesday, September 26. The promotion supports the release of the Sidekick LX, which launches Wednesday, October 24.

This promotion is to help generate more traffic to your store and create excitement surrounding the release of the cool Sidekick LX.

Promotion Overview

· Your store will receive a specific number of Sidekick LX Reservation Cards (see pictures below). This number is based on the Sidekick LX handsets inventory your store will have at launch.

· Beginning Wednesday, September 26, through Wednesday, October 17, anyone, whether a current T-Mobile customer or not, can come into any T-Mobile Retail location and request a Reservation Card to ensure they can receive the new Sidekick LX at the time of launch.

· Reservation Cards should not be distributed to customers after Wednesday, October 17. This will allow Retail Replenishment to get the proper handset inventory levels to your store.

Retail Process for Receiving and Selling Sidekick LX Reservation Cards

Receiving Cards

· Cards have already started to ship from the Distribution Centers.

· The Sidekick LX Reservation Card, SKU SIDEKICKRSVP will need to be received into inventory following the normal Goods Receipts process (StreamLine > Sales > Retail Sales > Inventory).

· Information about the Sidekick LX Reservation Card promotion is confidential and may not be shared with customers before Wednesday, September 26.

· These cards may not be handed out to customer before Wednesday, September 26.

· Reservation Cards must not be transferred from one store to another store. Each store will only be shipped inventory for the amount of cards that were shipped to the store.

· Additional cards are not available for special order.

Requirements In Order for the Reservation Card to be Valid

· RSRs needs to fill in your store’s address on the blank area provided to ensure the customer returns the card to your store on
October 24.
· Customers must return to the original store they received their Reservation Card to purchase the Sidekick LX.
· The Reservation Card must be stapled to the original receipt that was given with the card.
· The card is only valid on October 24. Each card reserves one Sidekick LX, but does not guarantee a particular handset color.

Processing Cards in POS

· Each card that is given to a customer needs to be scanned out of POS.
· Do not capture a customer’s name in POS. Use the No Input button in POS.
· Scan the barcode located on the back of the Reservation Card.
· The price in POS will default to $.01.
· Perform a price override to $.01 using the price override code of in-store rebate.
· Tender the transaction.
· Print out two copies of the receipt. Keep one copy for your store’s nightly paperwork.
· Staple the Reservation Card to the customer’s receipt.
· Remind the customer that they must return to your store to pick up their reserved Sidekick LX.
· Do not attempt to order more Reservation Cards once you sell out of them. Do not transfer extra cards from store to another.

If POS is down, process the transaction manually following the Downtime Procedures which can be found on the Retail Sales Homepage in StreamLine.

Day of Sidekick LX Launch

· During store business hours on October 24, the customer will bring this card back to the Retail location where they received it, and the store will have a new Sidekick LX waiting for them to purchase.
· Stores are responsible for putting aside one Sidekick LX for each card handed out.
· Beginning October 25, any Sidekicks set aside that have not been purchased can be sold to any customer. The Sidekick LX Reservation Card is no longer valid after October 24.
· When the customer returns to the store on October 24 with their Reservation Card, do not return the card in POS. Simply collect the card from the customer, so we can track how many cards were redeemed.
· During store closing on October 24, please count all redeemed cards and report back to your Market Manager.

Key Dates

· September 26 – Sidekick LX is announced to the public, and customers can begin requesting Reservation Cards at all T-Mobile
Retail stores
· October 17 – Last day to give out Reservation Cards
· October 24 – Sidekick LX becomes available to any customer and Reservation Cards can be redeemed
· October 25 – Any unclaimed Sidekick LX handsets set aside for promotion can now be sold to any customer

Note: Five T-Mobile Retail Stores will have in-store upgrades for current T-Mobile customers on Wednesday, October 17. If your store is in one of these markets and a T-Mobile customer comes into your store looking for a Sidekick LX Reservation Card, first recommend that they go to one of the following locations on October 17:

· Atlanta (#5725 Buckhead)
· Chicago (#8428 State & Monroe)
· Los Angeles (#7393 Santa Monica)
· Miami (#6844 Kendall Corners)
· New York (#8882 Times Square)

This is the final communication piece for this promotion. Some of the directions in this piece may contradict thedirections that will arrive to your stores in the packages of Sidekick LX Reservation Cards. Please
abide by these directions.

If you have any questions, please e-mail [email removed by].


The Retail Event Marketing Team

Sidekick RSVP Cards

Monday, September 24th, 2007

Sidekick LX RSVP Card

We got ours from the local T-Mobile store, did you?

More pics:

Sidekick LX RSVP Card
Sidekick LX RSVP Card Sidekick LX RSVP Card Sidekick LX RSVP Card 

More Pictures of the Sidekick LX

Saturday, September 22nd, 2007

Sidekick LX on eBay

Here you go guys, pictures of the box and the device itself from the eBay auction of the Sidekick LX that is already up past $3,000 $15,000. (Auction pulled!) Fake auction or dumb buyers?
Sidekick LXSidekick LXSidekick LXSidekick LXSidekick LXSidekick LXSidekick LXSidekick LXSidekick LXSidekick LXSidekick LX

Thanks to ImsLA & ebayer Marvoloso05 for these

Sidekick LX on eBay

Friday, September 21st, 2007

Sidekick LX Box

Looks like the first Sidekick LX is hitting eBay already. Bidding is at $600 with one bid so far. Whether or not the auction is legit is anyone’s guess, but there is a new picture of the box that the Sidekick LX will be coming in. T-Mobile appears to be pushing the slimness of this new device, although it’s not as slim as the reservation cards people thought were devices.

UPDATE: Auction has been pulled

Thanks for the heads up Adam

Sidekick LX Release Date: October 24th

Thursday, September 20th, 2007

Sidekick LX Release Date

Ahh blurry pictures (of pictures) of new devices, our favorite. No words needed other than, October 24th. Well, maybe you want to know what the card says without squinting:

The wait is almost over! On October 24 during store business hours, you can bring this card to the retail location where you received it and we’ll have a new Sidekick LX waiting for you to purchase. With fantastic features like access to MySpace 24/7, and a larger, sharper high res screen, you won’t be disappointed

Sidekick LX In The WildSidekick LX In The Wild

Thanks JRE!

More Sidekick LX and Slide Pictures

Thursday, September 20th, 2007

Sidekick LXSidekick Slide

Some more pictures of the Sidekick LX (and Sidekick Slide) have leaked out. These look like stylized shots intended for use on webpages/applications/etc and are of course branded to T-Mobile. Also posted are some images that look like they are the backgrounds for the default themes on the Sidekick Slide and Sidekick LX.
T-Mobile Sidekick LX
T-Mobile Sidekick Slide